CRM Marketing Lead

CRM Marketing Lead, responsible for driving retention and CRM growth across global markets, leading a team of 4 specialists, managing multi‑channel CRM initiatives, and scaling revenue for complex software products.

Обязанности

Lead a team of 4 CRM Marketing Specialists; drive revenue across all CRM channels (email, pop‑ups, in‑app notifications, desktop push notifications); audit messaging channels and shape overall CRM growth strategy; prioritize hypotheses and launches, oversee execution, and measure business impact; enhance team reporting, preparing quarterly and annual presentations with key insights, performance analysis, and roadmaps; evaluate and integrate ideas from cross‑functional teams (Product, Brand Marketing, Affiliates, etc.); automate routine workflows while introducing new CRM mechanics, tools, and best practices; roll up your sleeves and work hands‑on alongside the team whenever needed.

Требования

Proven track record in mapping customer journeys and building multi‑step automated workflows; experience leading a CRM marketing team; strong A/B testing framework; hands‑on experience with CDP platforms (Mindbox / Maestra) and integration; proficiency in Google Analytics and BI/analytics tools; task management with Jira, Basecamp, etc.; experience with Customer Journey Mapping and flowchart tools.

Условия

Confirmed employment from day one; remote work from anywhere in the world or at our office; flexible work schedule; corporate events and team‑building activities; personalized approach to professional growth and development; mentorship and knowledge sharing from a team of professionals.

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