Principal, Marketing Analytics

Principal, Marketing Analytics role at Remote, a fully remote company that enables global hiring, payroll and team management. The position is the highest‑level individual contributor in the Marketing Analytics team, responsible for shaping marketing strategy, designing attribution and predictive models, governing data ecosystems, and providing strategic insights to executive leadership.

Обязанности

Own and evolve the architectural vision for Remote’s attribution logic, merging multi‑touch attribution with Media Mix Modeling to unify performance marketing and organic TOFU streams; architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models, feeding these signals into ad platforms and algorithmic bidding engines for efficiency; partner with finance and marketing leadership on annual and quarterly planning, owning macroeconomic forecasting models that dictate global budget allocation and ROI expectations; establish global standards for measuring non‑paid marketing initiatives, building defensible frameworks for Share of Voice, brand sentiment and organic compounding to justify long‑term brand investments; analyze the end‑to‑end B2B funnel from dark social and initial awareness to closed‑won enterprise revenue, identifying friction points and white‑space opportunities; act as the ultimate authority on marketing data integrity, partnering with Data Engineering and RevOps to design upstream data infrastructure ensuring a single source of truth across HubSpot, Salesforce and Snowflake; serve as technical and strategic lead for the analytics organization, mentoring senior analysts, raising the technical bar and fostering a culture of analytical excellence; standardize deployment of AI, machine learning and advanced automation within the marketing analytics stack to accelerate insight generation and eliminate manual reporting overhead.

Требования

Distinguished track record in marketing analytics, business intelligence, or data science with extensive experience in high‑growth B2B SaaS or enterprise environments; mastery in designing, scaling and defending complex attribution frameworks (Multi‑Touch, Media Mix Modeling, Unified Measurement); deep expertise in quantifying non‑paid focus areas and building measurement frameworks for global brand health, organic ecosystems, Share of Voice and long‑tail market expansion; expert‑level proficiency across the modern data stack, including writing production‑grade code, architecting dbt models, optimizing Snowflake environments and leveraging AI/automation; deep familiarity integrating enterprise CRMs (Salesforce, HubSpot) with advanced BI tools (Sigma, Tableau, Looker); exceptional ability to communicate technical insights to C‑suite executives and drive organizational change; professional fluency in written and spoken English; strong remote‑first mindset with asynchronous communication, high autonomy and self‑driven documentation.

Условия

Fully remote position with asynchronous, innovation‑driven work culture; opportunity to shape Remote’s global marketing strategy and work directly with executive leadership; integration of AI and automation into all roles; work with a distributed team across multiple continents; focus on building best‑in‑class HR platform with core values of innovation and remote‑first mindset.

Откликнуться на вакансию свайпом в Telegram

Зарплату работодатель не указал. Ориентир по вакансиям Swipe Jobs.

Работа маркетологом — все вакансии подборки

Swipe Jobs — поиск работы свайпами в Telegram. Тысячи вакансий из каналов и с сайтов компаний в одной ленте, отклик в один клик прямо в чате с работодателем.